My Story

Whether you’re looking for a wardrobe refresh or assistance in hand packing for an upcoming trip, I can help you refresh your style. Created using my passion and knowledge to help individuals and brands re-invent or refresh their style.

ABOUT ME

A woman holds a laptop in a minimalist room with mood boards on the wall.

From as early as I can remember (around the age of four), fashion has always been my passion. Not a day goes by without me scrolling through new collections from online retailers, analysing how fresh releases align with current trends while still standing the test of time. And if there’s a vintage gem to be found, I’m always on the hunt.

In 2020, my husband and I were incredibly lucky to marry just weeks before the world changed. A year later, we welcomed our beautiful baby boy, followed by our gorgeous daughter the year after. Before motherhood, I briefly dipped my toe into the world of influencing, but as life evolved, my focus naturally shifted. Between major milestones, sleepless nights and a whole new routine, my creative spark took a back seat as I poured myself fully into being a wife and mum.

Fast forward three years, and after re-inventing both myself and my personal style in this new chapter of life, I rediscovered my love for fashion in a deeper, more meaningful way. Learning to embrace the “new me” sparked the idea to move into styling: not just as a passion, but as a purpose.

Over the years, friends and family have consistently turned to me for fashion advice, whether for special events, holidays, or complete wardrobe refreshes. The timing finally felt right to turn this long-standing passion into an agency, supporting individuals and brands in reinvigorating, or completely re-inventing their style.

My goal is to truly understand the people I work with, align with their individual style goals, and help create thoughtful, long-lasting looks using high-end brands. At the heart of Styling in Bloom is the belief in building a timeless capsule wardrobe. One that feels effortless, elevated, and wearable for years to come. In a world of constant consumption, we believe that less truly is more.